How to Research a Company Before Your Interview (7 Important Steps)

Congratulations, you've got an interview lined up! But hold on, there's something important you need to do before you walk into that interview room: research the company. 

Why? Because knowing about the company shows you're serious about the job and helps you answer questions confidently. 

Don't worry; it's not as tough as it sounds, and I'm here to guide you through it with some easy steps.

Step #1 -  Start with the Company Website

Your first stop is the company's website. Here, you'll find a lot of helpful information. Look at their "About Us" page. What's their mission? What values do they talk about? This information is gold when you want to show how your own values align with theirs.

Step #2 - Check Out Their Social Media

Social media is like a window into a company's day-to-day life. Check their LinkedIn, Facebook, Twitter, or Instagram. What are they posting about? Maybe it's their latest products, company events, or even articles they find interesting. This gives you a peek into what they value and talk about.

Step #3 - Read Recent News Articles

A quick Google search for recent news about the company can reveal a lot. Have they been in the news for something big? Are they launching new products, or have they won awards? This kind of info can be a great conversation starter in your interview.

Step #4 - Understand Their Products or Services

You should know what the company does. What products or services do they offer? Who are their customers? Having a good grasp of this will help you understand where you fit in and how you can contribute.

Step #5 - Dive Into Employee Reviews

Websites like Glassdoor or Indeed have reviews from current and former employees. This can give you an inside look at the company culture, what it's like to work there, and what kind of challenges they might be facing.

Step #6 - Use Your Network

If you have connections who work at the company or know the company well, now is the time to reach out to them. They can provide personal insights and experiences that you won't find on any website. This first-hand information can be incredibly valuable.

Step #7 - Prepare Your Questions

Based on your research, prepare questions to ask during your interview. This shows you're informed and engaged. Maybe ask about a recent project or how the company is planning to grow in the coming years.

Researching a company before your interview can make a big difference. It's not just about impressing the interviewer but also about making sure this is the right place for you. Remember, an interview is a two-way street. You are there to learn about them as much as they are about you. So go ahead, do your homework, and step into that interview room, ready to make a lasting impression!